Wednesday, November 7, 2018

Rams - A Documentary on Dieter Rams



#Dieter #Rams is a #German industrial designer and popular for his design of many braun products. 
“I am of the opinion that all this digitization now is becoming more and more a part of our life. I think it diminishes our ability to experience things,” says Rams. “There are pictures that disappear, one after the other, without leaving traces up here [pointing to his head]. This goes insanely fast. And maybe that’s why we can, or we want to, consume so much. The world that can be perceived through the senses exudes an aura that I believe cannot be digitized. We have to be careful now, that we rule over the digital world, and are not ruled by it.”
if you are interested in design, a documentary to look forward to.


You can read more about Dieter Rams ideology on the power of good design and his 10 principles of good design here.

According to him, "good design"
  1. is innovative 
  2. makes a product useful 
  3. is aesthetic
  4. makes a product understandable 
  5. is unobtrusive 
  6. is honest 
  7. is long-lasting 
  8. is thorough down to the last detail 
  9. is environmentally friendly
  10. is as little design as possible 

And to know what he thinks of the Silicon Valley, read this article.




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