“I am of the opinion that all this digitization now is becoming more and more a part of our life. I think it diminishes our ability to experience things,” says Rams. “There are pictures that disappear, one after the other, without leaving traces up here [pointing to his head]. This goes insanely fast. And maybe that’s why we can, or we want to, consume so much. The world that can be perceived through the senses exudes an aura that I believe cannot be digitized. We have to be careful now, that we rule over the digital world, and are not ruled by it.”
if you are interested in design, a documentary to look forward to.
Rams - Teaser (Objects) from Film First on Vimeo.
You can read more about Dieter Rams ideology on the power of good design and his 10 principles of good design here.
- is innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long-lasting
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
And to know what he thinks of the Silicon Valley, read this article.
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