"How do you get employees to think and care about the company the same way a leader or the business owner does? " is succinct and spot on. I would say typical of his blog postings.
"When it comes right down to it, I think the question is flawed. You're not going to hire people who want your story to be their story, you're together on a journey, but you are not the same person.
If leaders want an employee to care about the company narrative, leaders need to first care about the employee's narrative."
The complete response can be read here
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